Activity tracker with a one year battery life.
The launch of the vívofit activity tracker was a case of the right product hitting the market at the right time, with a highly competitive set of features. The wearables market was in its infancy, but expanding quickly. The few devices that were already on the market had few features and suffered from poor battery life.
The vívofit had the standard step, distance, and calorie tracking, but also created personalized daily goals and motivated the wearer to move throughout the day. vívofit was water resistant, could be paired with a chest-based heart rate monitor, and would wirelessly sync through your phone to a robust fitness platform. This entire feature set was highly competitive, but the vívofit accomplished all of this with a 1+ year battery life, which was unlike anything else on the market.
The video we created to launch the vívofit was designed to keep the focus on the device and it’s features, while simultaneously showing that this activity tracker was for everyone, at any fitness level, and at any life stage.
This was critical, as Garmin was already well known in the fitness market, with a wide product offering focused on athletes. However, vívofit was squarely a mass market product with a broad appeal and so the messaging had to pivot that understanding for this new product category.
We also created a training series to support the product launch, educating the customer on how to use the device and cycle through its various features.
vívofit Product Training
We created a series of training videos to help support customer education of this new product category, receiving over 2.4 million views to date on YouTube.