Ride critical data, always in-sight.
Varia Vision brings critical ride data directly into the sight of the cyclist, keeping their eyes forward and on the road, rather than constantly being to forced to glance downward at other displays.
The challenge for this piece was determining how best to convey the functions of this high tech connectivity in the suite of cycling products offered by Garmin. Due to the nature and size of the product, it was determined that a mix of real footage, and 3D animation would best serve the story. We marry those worlds by transporting into the mind of the cyclist to gain a unique perspective and depict the benefits of this heads-up display.