´╗┐Edge 520

Product Promotion

Find your competitive edge.

Edge 520: Compete and Compare

The Edge 520 brought the features of a much larger bike computer into a lightweight, compact form. Adding these training and competitive features into a smaller device aimed this product squarely at the serious cyclist where cutting every gram matters. It also afforded us the opportunity to leverage the Garmin sponsored professional cycling team to make the competitive message clear.

Our goal was to provide a compelling visual for each feature, without simply stating it outright, while keeping the energy and pace engaging.

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